DEFINITION WORKSHOP

Tech for Better

Let's define the problem area.

Where we're at

  1. You've articulated your goal
  2. Identified your users
  3. Done some user research

Today's schedule

  1. Review your user research
  2. Redefine the problem
  3. Define a user journey
  4. Design some initial solutions

What's next?

  1. Product Owner Training
  2. Design sprint & prototyping
  3. Prototype user testing
  4. Build sprint
  5. App user testing
  6. Final handover

Let's review

Debrief the team

Summarise your project goals and the findings of your user research

Redefine

User Needs

Create a problem statement.

THE USER
needs a way to
DO SOMETHING
(THAT ADDRESSES THEIR NEED)
so that
SOMETHING HAPPENS
(THAT BENEFITS THEM)

How Might We?

Compare, group, pair

Heat map

User Journey

  1. How might we
  2. Identify the user
  3. Identify a single outcome that the user wants to achieve
  4. Compose a tweet advertising the service (under 140 characters)

An example user journey

  1. How might we help a traveller save money by finding a shared ride to the airport
  2. Our user is Rebecca, a price-conscious traveller
  3. I can post my departure time and connect to other people travelling on the same day
  4. "Try #TaxiShare to save money on taxis now"

Review

Design

Your app as a messaging service

Script reading

Crazy Eights

The user journey as a mobile map

crazy eights example

Heat map

What's next?

  1. Ensure that your teams have been provided with brand guidelines, color swatches, fonts, logos and copy before design sprint
  2. Product Owner & Consequence Scanning workshops: Monday September 30th from 10am - 2pm
  3. User testing of the prototype: Thursday October 3rd (usually between 3:30pm-5:30pm
  4. In progress testing of the app: October 14-17th
  5. Final handover: Friday October 18th from 11am - 1pm